DirectVue Window + Door uses cookies, web beacons, pixels, tags, software development kits (SDKs), and similar technologies to improve your browsing experience, analyze website traffic, measure marketing performance, personalize advertising, and enhance website functionality. Some technologies are set by DirectVue, while others are provided by trusted third-party partners. This section is adapted from the technologies disclosed in the Direct Remodels privacy policy.
Some technologies are strictly necessary for the website to function, while others are used only after you provide consent where required by applicable law.
Types of Technologies We Use
Strictly Necessary Technologies
These technologies help our website operate securely and efficiently. They may be used to:
- Protect forms from spam and bots
- Remember your cookie preferences
- Secure website traffic
- Maintain essential website functionality
These technologies may operate before you make a cookie preference selection.
Analytics Technologies
Analytics technologies help us understand how visitors interact with our website so we can improve its performance and user experience.
They may collect information such as:
- Pages viewed
- Time spent on our website
- Browser type
- Device information
- Website interactions
- Traffic sources
- Approximate geographic location
Advertising Technologies
Advertising technologies help us:
- Measure advertising performance
- Track conversions and estimate requests
- Build remarketing audiences
- Deliver personalized advertising
- Improve marketing campaigns
- Measure campaign effectiveness across advertising platforms
Declining advertising cookies will not prevent you from using our website but may reduce the relevance of advertisements you see.
Third-Party Technologies
Google Tag Manager
We use Google Tag Manager to manage website scripts and marketing tags. Google Tag Manager helps deploy other website technologies but does not itself collect personal information.
Google Analytics 4
We use Google Analytics 4 to understand how visitors use our website.
Google Analytics may collect information including:
- Website pages visited
- Session duration
- Browser type
- Device information
- Approximate location
- Referring websites
- User interactions
This information helps us improve our website and customer experience.
Google Ads
We use Google Ads, including conversion tracking and remarketing technologies, to:
- Measure advertising performance
- Optimize advertising campaigns
- Track estimate requests
- Display advertisements across Google’s advertising network
- Deliver remarketing advertisements to previous website visitors
Google technologies may use cookies such as _ga and _gcl_au.
Meta Pixel
Our website uses the Meta Pixel to help measure advertising performance and improve marketing campaigns across Facebook and Instagram.
Meta technologies may collect information such as:
- Website visits
- Pages viewed
- Conversion events
- Device identifiers
- Browser information
- Advertising interactions
This information helps us better understand how our advertising performs and deliver more relevant advertisements.
CallRail
We may use CallRail to help measure phone calls generated through our website and advertising campaigns.
CallRail may collect:
- Phone number dialed
- Caller ID
- Call duration
- Marketing source attribution
- Dynamic phone number insertion
- Call recordings (when applicable)
Call recordings are used for quality assurance, training, scheduling accuracy, customer service, and documentation.
FullThrottle
Our website may use FullThrottle technologies, including services associated with ftlaunchpad.ai, 1pdata.app, and livemarketshoppers.com, to help identify website visitors, measure advertising effectiveness, and build marketing audiences.
These technologies assist us in improving our advertising campaigns and understanding website traffic.
Cloudflare
We use Cloudflare to enhance website security and performance.
Cloudflare may use technologies such as:
- Bot management
- Turnstile verification
- Security cookies
- Performance optimization tools
These technologies help protect our website against spam, malicious traffic, and unauthorized access.
CookieYes
We use CookieYes to manage cookie consent preferences and record your consent choices.
You may change your cookie preferences at any time using the cookie settings available on our website.
Managing Cookies
Most web browsers allow you to manage cookies through your browser settings.
You may choose to block or delete cookies at any time. Please note that disabling certain cookies may affect the functionality or performance of portions of our website.
Your Privacy Choices
Where required by law, you may opt out of certain analytics and advertising technologies through our cookie consent banner or the Your Privacy Choices link available on our website.
We also recognize the Global Privacy Control (GPC) signal and other supported browser-based opt-out preference signals where required by applicable law. When detected, we treat the signal as a request to opt out of the sale or sharing of personal information for that browser or device.
