How We Disclose Personal Information
We may disclose your personal information to trusted third parties that help us operate our business and provide our services. These parties are contractually required to protect your information and use it only for the services they provide on our behalf. This section is based on the disclosures described in the Direct Remodels privacy policy.
We may share information with:
Service Providers
We work with service providers that assist with:
- Website hosting and maintenance
- Website security
- Analytics and reporting
- Marketing and advertising
- Call tracking and call recording
- Customer communications
- Appointment scheduling
- Financing services
- Email and text message delivery
- Customer relationship management (CRM)
- Payment processing, when applicable
Advertising & Marketing Partners
We may share certain online identifiers and website activity with advertising and marketing partners to:
- Measure advertising effectiveness
- Deliver personalized advertising
- Build remarketing audiences
- Analyze website traffic
- Improve marketing campaigns
These partners may include companies such as Google, Meta, FullThrottle, and other advertising or analytics providers.
Business Partners
We may share information with trusted business partners when necessary to:
- Provide requested services
- Complete installations
- Coordinate appointments
- Process financing requests
- Fulfill warranty obligations
Legal Requirements
We may disclose personal information if required to:
- Comply with applicable laws or regulations
- Respond to legal requests
- Protect our rights or property
- Protect the safety of our customers or others
- Prevent fraud or unauthorized activity
Business Transfers
If DirectVue is involved in a merger, acquisition, financing, sale of assets, or other business transaction, your information may be transferred as part of that transaction, subject to applicable law.
Sale or Sharing of Personal Information
DirectVue does not sell personal information for monetary compensation.
However, like many businesses, we may make certain online identifiers and website interaction data available to advertising and analytics partners to support cross-context behavioral advertising, audience creation, visitor identification, remarketing, and advertising measurement.
Under certain state privacy laws, these activities may be considered a “sale” or “sharing” of personal information, even though we do not receive payment for your information.
Categories of information that may be sold or shared include:
- Identifiers
- Online identifiers
- Internet or electronic activity
- Cookie identifiers
- Device identifiers
- Approximate geolocation
- Advertising interactions
- Inferences generated through advertising technologies
Categories of third parties may include:
- Advertising platforms
- Analytics providers
- Identity-resolution providers
- Marketing partners
We do not sell or share:
- Call recordings
- Financing information
- Warranty information
- Installation records
- The contents of your estimate requests or customer communications with advertising partners.
We do not knowingly sell or share the personal information of individuals under 16 years of age.
Sensitive Personal Information
DirectVue does not intentionally request sensitive personal information through our website.
You may voluntarily provide sensitive information during:
- Financing inquiries
- Customer service conversations
- Recorded telephone calls
- Warranty requests
- Documents you choose to submit
When this occurs, we use the information only to:
- Provide the services you requested
- Process financing applications
- Prevent fraud
- Maintain security
- Meet legal obligations
- Resolve disputes
- Fulfill warranty or contractual obligations
We do not use sensitive personal information to infer characteristics about you or for purposes that would require a separate right to limit its use under applicable law.
Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.
Retention periods may depend on:
- The length of our relationship with you
- Active consultations or projects
- Warranty obligations
- Legal and regulatory requirements
- Accounting and tax requirements
- Fraud prevention
- Dispute resolution
- Enforcement of agreements
Call recordings are retained only as long as reasonably necessary for quality assurance, customer service, training, legal compliance, warranty support, and dispute resolution.
Website analytics, advertising identifiers, and cookie information are retained according to the retention practices of the applicable technology providers and our cookie consent settings.
When personal information is no longer required, we securely delete, anonymize, or otherwise dispose of it in accordance with our data retention practices.
